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3.Ways to Come Up With an Idea for a Disruptive Product
We’d all love to have that ‘big idea’ that makes us rich. Imagine if you
were the person who invented Velcro, or post‐it notes. With a simple
mechanical solution, you could change your life while also making
life easier for millions of people around the
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world. Not only would
your own day‐to‐day life become much happier and easier (millions
of dollars will do that), but you’d get to enjoy the incredible sense of
accomplishment that only comes from ‘doing it on your own’.
But can you ‘force’ an idea to come? How do you encourage that
spark of inspiration?
Here are a few experiments you can use to trigger that next big
idea…
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1. Think About Things That Frustrate You
In business, this is called a ‘process fix’. It involves looking at the
routine activities of that organization and then seeing where that
routine could be improved upon.
The thing is, you can also apply the notion of the process fix to real
life. That might mean making it easier to open cans, making
toothbrushes last longer or defrosting the car more efficiently.
In other words: ask yourself what you find to be regularly frustrating
and then challenge yourself to come up with a solution in product
form. Chances are that if you could benefit from it, so too could
other people.
2. Combine Two Useful Products
They say that there is no such thing as a completely novel idea – that
instead the closest thing is to combine two existing ideas into
something new.
Well, why not embrace that reality by simply combining two ideas
you like into one new idea? You see tons of inventions that work this way and serve a dual purpose, thereby removing the need to order
two separate items – and they’re often very successful.
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